I had realized a survey about the brand Comptoir des Cotonniers and its ad campaign. For that, I used Survey Monkey on Internet and my survey was composed of ten questions: five questions about the brand and five questions about the ad campaign. Twenty four persons have answered to my survey. There were only women because Comptoir des Cotonniers sales only female clothes.
§ The first part concerns the brand in general:All respondents knows the brand Comptoir des Cotonniers.54.2% of respondents like it quite good, 41.7% like it very much and 4.2% like it just a little bit. So we can say that this brand is famous and appreciated by women aged between 16 and 60 years old.66.7% buy clothes from this brand. The frequency changes according to people but the majority buys more than 9 clothes per year. Even if the clothes of the brand are a little expensive, women buy and keep on buying.
Concerning people who don’t buy clothes from this brand, they find products are too expensive. Nobody don’t buy because of the style. Comptoir des Cotonniers products are fashionable.
§ The second part was about the ad campaign:A majority (91%) knows the advertising campaign of Comptoir des Cotonniers and 87% appreciates it, 13% have no idea about this ad campaign. This brand doesn’t use models in order to do promote its products; it uses “real” people, who are very natural. And I think people appreciate that particularly in this ad campaign.They appreciate it and they choose only positive adjectives in order to describe the ad: pleasant, beautiful, original, friendly, attractive.Concerning the idea of calling mothers and daughters, they find it very original for 43.5% of the respondent, quite good for 35% of the respondent and researched for 22% of the respondent.
