The family organization of the Comptoir des Cotonniers has been an efficiency security since the beginning. But risk is the following thing: “like all family firms, which grow, the risk is not to succeed in crossing the cape” notably to succeed the internationalization. In order to answer to this challenge the brand engaged for four years a process of intern reorganization destined to adapt its mechanism to its ambitions.
Firstly in realizing informatics and logistic investments, which allow 240 European shops to be delivered in day +1 every day and to be restocked automatically and in improving the process of clothes creation too. Faster than before, it allows to create very late in the year. It is in fact the key of the current success of this brand.
An accelerated production process to chock the last trend April 8, 2007
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Good to see that you’ve been making regular posts. You should also post the results of your market survey.