In addition to a strong relation with customers, another reason explains the success of the brand: all of the production processes are very well thought.
Firstly a production team develops the product until its finalization.
Then a technical card is realized, which details with precision the needed material quantity and the needed time for the fabrication. The Comptoir des Cotonniers realises itself its tissu purchase, so it recovers 20 % of margin, which is taken from usuallly. But it can send the exact tissu quantity, which it needs.
Finally a quality controller is present in the plant in order to make certain that all are made without wastefullness. The final industrial price is purely controlled.As a consequence of its great rentability comfortable marginsplace the brand amoung the best of the sector.
According to Frédéric Biousse “H&M and Zara have great operational margins. The first thanks to huge volume and the second thanks to a basic position: very classical or very fashion.” The Comptoir des Cotonniers has a position between the very simple and the very fashion: “It is not for nothing that we haven’t really basic tee shirt in our shops, we couldn’t suggest them for reasonnable prices. We are the best for the cochineal union and we know find the “plus” which gives a spirit to a simple clothes.This positionning, more top of range than H&M and Zara satisfies the women, who have money ( in a medium range) and the women who have not a lot of money (in the top of the range) ”.
