The real rise of the brand was two years after its launching in 1997 whereas it had only two shops : one in Toulouse and one in Paris. The start of it story is the observation of mothers and daughters, when they do shopping together.Since that, the brand has founded all of its communication on the mother-girl relationships. Exit the chilling look mannequins and place to the ”real people” in orde rto represent the brand. Its purpose is each one has to find her hapiness in the shop.
An exemple of a Comptoir de Cotonniers shop
The Comptoir des Cotonniers had choosen small shops in the street, in the center of town. This kind of shop is realised for a top of range customer, who don’t go to the shopping center.This choice narrows again links between the brand and customers.In addition to this, these small shops enable a great profitability per square meter.
